Market Research & Strategic Analysis in Tangier

At Cleverix, we are market research specialists

Cleverix supports you with precise, in-depth analyses that reveal the dynamics and trends shaping your sector. Whether you want to enter a new market or adjust your current offer, our critical insights help you make informed strategic decisions while minimising risk. Our methods combine qualitative and quantitative analysis, backed by modern tools, to capture crucial information and steer your business towards the best-performing choices.

Our Services

Quantitative Studies

• Quantitative studies rely on survey techniques and precise statistical analysis. Using representative samples, we collect reliable data to understand buying behavior, consumer preferences and emerging trends. With advanced analysis tools such as SPSS or Excel for regression models and multivariate analysis, we can predict future behavior and quantify interest in your products or services. This data-driven approach lets you back every decision with tangible evidence.

Benchmarking & Competitive Analysis

• Benchmarking is a key technique to evaluate your business against industry leaders. Through in-depth comparative studies, we identify your strengths and the competitive levers that set you apart. Competitive analysis goes beyond simple figures; it reveals the strategies, processes and practices behind your competitors' success. We use tools like SWOT (strengths, weaknesses, opportunities, threats) and PESTEL analysis (political, economic, sociocultural, technological, environmental, legal) to dissect the competitive environment and position your business optimally.

Mystery Shopping

• Customer experience often reflects the quality of internal processes. Our mystery shopper service discreetly evaluates your competitors' procedures in real situations. With carefully prepared scenarios, we observe their service quality, waiting times and overall shopping experience. This technique is essential to identify areas for improvement in your own customer service and optimize the experience you offer. It's a particularly powerful tool for service businesses and retail brands looking to stand out.

Trend Analysis & Forecasting

• In a constantly changing environment, anticipating change is essential. Our trend analysis uses forecasting models and predictive analytics to identify market movements and potential shifts. With Big Data tools and statistical analysis, we identify emerging behaviors and the ever-changing expectations of your target audience. The forecasts we provide let you get ahead of your competitors and seize new opportunities.